Wall Drug Wall SD – September 2021 Wall Drug has a fascinating history. Wall Drug Store got its start with the promise of free ice water – 1931. Original owner Ted Husted got the idea to offer free ice water to travelers to break up their long trip across South Dakota (and to get them to buy stuff at Wall Drug!). It turned free ice water into a million-dollar idea with a little determination, quick thinking and a lot of signs. More than 2 million visitors a year stop here for a meal or activity, 5 cent coffee, and ice water – which is still free. Here is one of the many Wall Drug highway signs we saw on the way to Wall. Here is what you see when you enter the main entrance. You could spend all day here touring the shops and displays. The Cafe at lunchtime is very busy. Wall Drug’s famous barbecue sandwich. Also, their famous hot roast beef sandwich. This was the best hot beef sandwich I have ever had! Wall Drug also has a chapel. And this sculpture can be yours for only $22,000!